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SalesForce

The Salesforce Target Connector connects Salesforce to various source systems through the HelloID Identity and Access Management (IAM) solution from Tools4ever. This integration elevates the management of access rights and user accounts and automates these processes, with data from your source systems as the authoritative input. This article provides more information about this integration and its capabilities.

What is Salesforce?

Salesforce is customer relationship management (CRM) software developed by the company of the same name. It consolidates customer-related data from across your organization in a central location and makes it accessible through a unified solution, breaking down technology silos between departments and giving you a complete view of your customers.

Why is a Salesforce Integration Useful?

For optimal productivity, employees need access to the right accounts, systems, and data. At the same time, digital security is a critical priority for every organization. You want to ensure that users never have unnecessary access rights and that authorization and user account management is fully under control. The integration between your source systems and Salesforce through HelloID provides this assurance. The automation this integration enables prevents human errors, increases efficiency, and optimizes employee productivity.

The Salesforce connector supports integration with common systems, including:

  • Active Directory/Entra ID
  • AFAS

Further details about the integration with these and other source systems can be found later in this article.

How HelloID Integrates with Salesforce

Salesforce can be connected to HelloID as a target system and integrated with your source systems. Multiple connectors are available for this integration: a connector based on Salesforce's SCIM API and a connector based on the company's APEX REST API. Both are used as target connectors. Both APIs support user account management. The SCIM API also enables permission management, which the APEX REST API does not currently support.

The availability of two APIs gives you as an administrator the freedom to choose. The SCIM API is more standardized and aligned with IAM best practices and is therefore preferred. If the capabilities of the SCIM API are insufficient for your specific use case, the APEX API may provide the solution. This API offers more capabilities but is also more complex.

The integration between your source systems and Salesforce offers several capabilities, including:

  • Creating/updating Salesforce accounts: When a new employee joins, HelloID automatically creates a user account in Salesforce.
  • Assigning/revoking Salesforce entitlements/roles: Based on source data, HelloID can also make a Salesforce account a member of an entitlement and/or role in Salesforce.

HelloID for Salesforce Helps You With

  • Faster account provisioning: The integration between your source systems and Salesforce through HelloID ensures that Salesforce accounts for new users are available more quickly. HelloID automates this process, reducing manual effort and ensuring the employee can start using the CRM system and access customer data on their first day.

  • Error-free account management: Through the integration, HelloID adds the email address to the Salesforce account based on the dependent account (Active Directory / Entra ID). The IAM solution ensures you always follow current policy and logs all user and authorization-related activities in a log file, ensuring you never skip a step, meet all compliance requirements, and have a complete log for demonstrating compliance.

  • Improved service levels and security: The integration between your source systems and Salesforce elevates the management of accounts and authorizations, providing significant benefits for the digital security of your organization and its assets. It prevents accounts of former employees from inadvertently remaining active and ensures authorizations are not left unrevoked, both of which could give attackers opportunities and cause significant damage. A security incident involving your CRM system could not only lead to a customer data breach with reputational consequences, but could also temporarily prevent access to the data needed to adequately support customers. The more authorizations assigned to an account, the further an attacker can spread across your network. The integration also improves your service level: you can help and support users more quickly, while employees are optimally productive because they always have the correct accounts and authorizations. At the same time, you spend less time correcting avoidable errors.

Connecting Salesforce to Systems via HelloID

With HelloID, you can integrate various other systems with Salesforce, including a wide range of source systems. These integrations elevate the management of both user accounts and authorizations. Examples of common integrations include:

  • Microsoft Active Directory/Entra ID to Salesforce integration: This integration keeps Microsoft Active Directory or Microsoft Entra ID and Salesforce fully in sync, particularly for Single Sign-On (SSO). This elevates security and user experience while improving productivity and simplifying the management of both user accounts and authorizations.

  • AFAS to Salesforce integration: The integration between AFAS and Salesforce enables closer collaboration between your HR and IT departments. When a new employee joins, HelloID can automatically create a Salesforce account and link it to the correct Salesforce group, ensuring a smooth and efficient provisioning process.

  • Exact Synergy to Salesforce integration: Exact Synergy enables you to consolidate all your business processes in a single solution, combining CRM, workflow, document management, and projects in an integrated platform. The Exact Synergy to Salesforce integration enables you to connect Salesforce to this solution through HelloID.

HelloID supports more than 200 connectors, providing a broad range of integration capabilities between your source systems and Salesforce. The connector and integration catalog is continuously expanded, enabling integration with virtually all popular systems.

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